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Horwath HTL Strategic Advice
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Horwath HTL offers advice on transactions that helps to translate professional advice into real results.

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Strategic Advice

The global hospitality industry is fast moving and situations can change quickly, here today and gone tomorrow.

The challenge for any executive team is how to manage that change and achieve the growth that investors and shareholders demand. Success will come down to whether or not the executive team identified a clear path, and correctly allocated the right resources at the right time to execute the plan; no easy task when also running a business.

At Horwath HTL, we have both the insight into specific tourism and hospitality trends and the corporate understanding to guide clients through this process. Our global network of specialized experts have the experience, qualifications and international liaisons necessary to address all aspects of corporate strategy. We are able to focus on the important issues, decipher the complex ones, and support clients through our value driven approach to achieve results.

Horwath HTL core Strategic Advice services:

  • Strategic business plans and reviews
  • Strategic and operational restructuring
  • Growth strategy
  • Market strategy
  • Human Resources management
  • Investment strategy
  • Transactional support services

Marketing and Sales

Customers are more and more demanding, and it is getting even harder to exceed their expectations in an increasingly complex ecosystem. Hospitality has been quickly digitalized, and the pace of the technological and digital revolution is not slowing down. We help our Clients to become customer centric and more agile in the digital space so they can face upcoming challenges before they happen. We go beyond a pure sales and marketing service to a strategic level and integrate sales and marketing initiatives across an organization to support the overall corporate strategy.

Horwath HTL core Marketing and Sales services:

  • Development of products and services
  • Brand strategy
  • Marketing and sales strategy
  • Digital marketing
  • Sales and distribution channels management
  • Standard operating procedures (SOPs)

Success Stories

  • Vipingo
    Strategic Advice

    Vipingo Ridge, Kilifi, Kenya

    Overview: Strategic and operational restructuring for mixed-use development.

    Description of project: Review current operations and assist in identifying facilities which would enhance its hospitality offering in an effort to improve the overall project’s marketability.

    Status: As a result of the strategic investment and improved operations, the future value of the development was enhanced.

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