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Horwath HTL Health and Wellness
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Health and Wellness is growing at 9.2% annually, double hotels on their own
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Horwath HTL Health and Wellness has delivered 170 projects

Video Viewpoint

Ingo Schweder, Managing Director of Horwath HTL Health and Wellness, discusses the growing trend in wellness tourism.

Health and Wellness

Expert advice every step of the way

Horwath HTL’s specialist Health and Wellness experts offer a full range of consulting and management services that make a difference in hotel and spa performance. From preliminary market research and feasibility work that helps determine if, what and how a property should be created, positioned and run in a given location to taking responsibility for its ongoing management and success.

The Horwath HTL Health and Wellness team focus on:

  • Wellness community master planning
  • Destination retreats
  • Lifestyle and wellness centers
  • Bathhouses
  • Resort spas
  • Urban hotel spas
  • Medical spas
  • Health and fitness clubs
  • Day spas

At Horwath HTL, we specialize in three key areas: Market Research and Feasibility; Operational Concept Development; and Executive Recruitment.

Horwath HTL core Market Research and Feasibility services specifically tailored for Health and Wellness focused projects include:

  • Site analysis
  • Market research
  • Competitive analysis
  • Positioning strategy and target market
  • Service platform recommendations
 and unique facility features
  • Marketing strategy
  • Architecture program and adjacency diagram
  • Demand analysis and financial forecast
  • Investment analysis

Horwath HTL core Operational Concept Development services include:
Wellness Hotel focused projects

  • Overall development concept
  • Positioning strategy
  • Cultural and design influence
  • Initial look and feel recommendations
  • Rooms and accommodation concept
  • Food and beverage concept
  • Human resource philosophy
  • Service culture and employee standard recommendations
  • Wellness concept
    • Treatments and service menu
    • Wellness program platform
    • Professional product line recommendations
    • Sequence of service with initial location-specific service touch points

Hotel Spa focused projects

  • Concept statement
  • Positioning strategy
  • Cultural and design influence
  • Unique facility features
  • Initial look and feel recommendations
  • Treatments and service menu
  • Professional product line recommendations

Horwath HTL core Executive Recruitment services include:

  • Senior wellness team recruitment
  • Selection process
  • Detailed interviews
  • Candidate presentation

Success Stories